Diy Digital Workshops For the Home Depot

This series of over 25 long format how-to videos is aimed at that all-important millennial audience. No, they aren't idiots but the brief said these folks are not down with the tools and DIY home improvement as their parents. This digital content is meant to give them the right amount of know-how in the right amount if time and to meet them where they are—online. Within the first six months of launch, theses videos had been viewed over 37 million times (and counting) thanks to an incredibly successful social support campaign.

How to Hide Cords

how to USE a power drill

 

How to use a tape measure

 

 DIY Digital Workshops Social Support

Just a few of the 90+ pieces of custom content which were created by repurposing the video, to support the launch of these videos. 

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Click here to play custom video intro for the Instagram carousel

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Click here to play the :06 cut down teaser video.