HUAWEI BREAKS INTO THE US MARKET
Huawei, a major Chinese telecom and technology player, wanted to quickly launch two products in the US; the P8lite smartphone and the wearable Talkband B2. Consumer and B2B ads speak to the device's characteristics in very different ways to to create an emotional connection while conveying the benefits of the devices.
Snazzy POS visuals focus on the key benefits of the device.
Huawei's Wearable Tech launch
The next-generation wearable tech, The TalkBand B2, was also a race-to-market project that had sure creative but garnered almost as many bad product reviews as The Emoji Movie.
