SMART HOME SOCIAL CAMPAIGN
When The Home Depot joins forces with brands like Ring, Google Home, Honeywell, Philips Hue and others, you can be certain they are in the hunt to be the Smart Home product category. leader. The brief called for engaging and educating consumers on the how, why and cool-factor of these products. These videos were created to meet that need and drive sales during the launch and beyond. These long-format samples were concepted so that they could be repurposed across all social channels.