TIVO HOLIDAY SOCIAL Retail Campaign
Sure, you’ve heard of TiVo? The groundbreaking company that gave us the enormous power over our own destiny to skip ads. As an advertiser, I’m still on the fence but lucky for me as a creative, TiVo has gobs of other features that helped create this benefit-laden holiday buffet of sales and awareness social videos, gifs and of course, shareable screenshots. Please don’t SKIP the work below.
An introductory video setting up the campaign premise, was followed by five shorter benefit videos that let viewers imagine a world where TiVo can help with almost every holiday headache. The work also included emails, landing pages, editorial social posts and of course, banner ads.
Cross-social channels including Instagram Stories helped enhance the social editorial calendar. More engagement was seen through interaction with polls and this or that screenshot shareable content.
And of course, for the campaign to really be a success, the creative had to sell some $hit. By pulsing in hard-sell, sound-off, motion graphic videos to explain our cadence of promotions, we were able show off our sexy products, amazing deals and keep our fans from pressing “unfollow”. Also, very special thanks to Danny Corrales, my amazing creative partner on this campaign. Go see all his badass work here.