Whole Foods Market
Until the mighty Amazon announced they were lowering prices at this notedly expensive grocer, sales were slipping. This integrated 14-week summer promotion which included print, radio, in-store POS and social, gave a year-over-year 5% sales lift to the 57 east coast stores it supported.
Big & Bold
Big signs with luscious photography. The weekly best promotions aligned with the overall brand promise of "We believe in real food." An integrated approach included email hero, on-site banners and of course, display banners.