A ROOM BUILT FOR THE WAY MODERN BUSINESS TRAVELS
The WorkLife Room is a key differentiator for this client. Helping the customer to visualize their potential experience and giving them the information they needed to make choice to upgrade to this room was integral to the success of this campaign.
To encourage a more holistic consumer experience with the room, these branded amenities and upgraded features were created with the new look and feel of the room and strategically placed to back up the promise of increased productivity during business travel.
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